There are arguments both ways but it’s really up to your team to decide. Podcast WebsiteĪnother strategic element you’ll need to figure out is if the podcast’s website and your company’s website are going to be combined or separate. Listeners tend to stay engaged with episodes 10-15 minutes in length, but it also depends on your production cadence. For B2B Growth, we normally don’t like going over 25 minutes or so.
The premise or angle of your podcast should be clearly written out in your podcast marketing plan.Īre you going to do deep dives on a handful of topics? Or are you going to do quick tips on a wider variety of topics? Maybe a blend of both?ĭetermining your premise will also inform how long your episodes are going to be. The other sounds educational and valuable to customer success professionals.
Although, while you can name your kid after you, you do NOT want to name your show after yourself or even your company.Ĭonsider what your ideal buyer would choose to listen to: The Flatfile Show or Customer Success Leader? One sounds very brand-focused and promotional. Just like with a real human baby, what you name your podcast is essential to its success. These podcast elements should be reviewed strategically and be clear to your entire team. Of course, when you’re in the midst of launching a new podcast, there’s some important information to solidify. PODCAST MARKETING PLAN TEMPLATE: Want to jumpstart your own podcast marketing plan? Copy this free template from Google Docs to get it done fast.
Your podcast marketing plan should consist of five main points: It kills the friction that stands in the way of your team finishing the marathon. It’s not going to be easy to finish that marathon, in other words.Ī written podcast marketing plan ensures that everyone has access to it and has the opportunity to voice their opinions. But if it’s not thought out and documented, it’s likely they have no idea what’s going on. You see, a lot of marketers assume their teams are informed of the plan. Its purpose is to act as your North Star and to get everybody on the same page. Think of your podcast marketing plan as your marathon training guide. Just be prepared to finish last, if at all. You could train for a marathon without a plan.
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